Margin and markup calculator
Work out price, profit, margin, and markup from your cost.
Profit
$60
Margin
60%
Markup
150%
Calculates in your browser. Nothing is uploaded.
How to use this tool
Enter your cost and selling price, then click Calculate to see the profit, the margin, and the markup.
Margin vs markup
They are easy to mix up. Margin is profit as a share of the selling price. Markup is profit as a share of the cost. The same sale can show a 60 percent margin and a 150 percent markup, which is why naming the figure matters when you talk pricing.
A real example
You buy an item for 40 dollars and sell it for 100. The profit is 60 dollars, a 60 percent margin, but a 150 percent markup. Knowing both keeps you from underpricing when a supplier quotes you a markup.
Common questions
Which one should I target?
Retailers usually plan in margin because it ties directly to revenue. Use markup when setting price up from a known cost.